Located at the very busy Cromwell Road/Warwick Road intersection close to Earls
Court, the new head office and R&D centre for Adshel, the outdoor advertising
specialists, is set to become the landmark building in the area.
Optima hook-pin secret fix rainscreen panels were used for the flat vertical
areas which also integrated with inset windows as well as our cassette system
was used for the shaped and sloping soffits and curved panels between floors,
as projecting sunshade supports prevented the use of a curved profile.
Working closely with the architects Pentagram Design, Sotech also quality engineered
a screen of perforated cassette panels to enclose a spiral staircase on the building’s
side elevation.
Despite the challenging geometry involved, welding was not required and using
engineering skills to simplify the translation from initial drawing to final
product ensured a distortion free, aesthetically pleasing result.
For more images of this project please click on the images below...
Architect: 
